Business Strategy of Emirates Airline

Business Strategy of Emirates Airline In 1974, three years after the independence, the rules of the EAU decided to establish to a joint carrier of flag: Air of Gulf. Nevertheless, a tense relation between the air line and the government of Dubai existed after his beginning, as this one re fading to yield before the demands of the Air of Gulf to leave his politics of open skies. In the reaction, the Air of Gulf reduced frequencies and capacities to and of Dubai for more than two thirds between 1984 and 1985 without the notice previous(Wilson 2005). Since the foreign carriers demonstrated incapable or desinclinados to fill the hollow, Dubai then the rule, recepiente of Sheikh Mohammed Rashid To – Maktoum, summoned a team of experts – headline Maurice Flanagan and later affiliated by Tim Clark and the son then 26-year-old of the rule, Sheikh’s Recepiente Ahmed Saeed Al – Maktoum – to design an emergency plan. The recommendation of the group to establish to a carrier of house for Dubai was rapidly accepted by the rule, but heimposed two conditions: the new air line should find the standards of the highest quality and there would be no additional injections of capital of the government in addition to the financing of starter of 10 millions of reconciled USD. On October 25, 1985, the first flight of the Emirates left to Karachi, using an A300 wet – leasehold of Pakistan International air Line. The air Line of Emirates is the carrier of flag of United Arab Emirates and a principal air line of the Middle East. His key bucket is the International Dubai Airport, which joins it with an extensive network of international routes.The air line is a branch of the group of Emirates, an international public corporation that also supports the honor of making work four of the commercial flights the longest continues – from Dubai to Los Angeles, San Paulo, Houston, and San Francisco. This offers extensive trips of air in the EAU and Middle East. The air line also suppor ts a division of separated load, for the name of Emirates SkyCargo. It is between the most rapid air lines of growth of the world, which gained enormous income for 500 million dollars in 1993. HISTORY OF EMIRATES AIRLINE Air Lines of Emirates support 127 aircraft quickly, consisting of Airbus A330-200, Airbus A340-300, Airbus A340-500, Airbus A380-800, Boeing 777-200, Boeing 777-200ER, Boeing 777-200LR, Boeing 777 -300 and Boeing 777-300ER. The airline investigating its fleet frequently, in accordance with its policy to support a young fleet. In 2008 the Emirates for the second air line to demolish the Airbus 380-800, after Air Lines of Singapore. This has also asked for 58 Airbus A380-800, making it the biggest customer of this Airbus. The use of air line of his plane is the highest in the industry, climbing to 13.7 hours in a day. aviation, value U.S. $ 19 billion, adding 71 new planes. This is now the client as principal cast of two ultra-modern new aircraft – A340-600 HGW and double-decker A380 super-jumbos. DESTINATION COVERED Emirates Airline covers 101 destinations, in 60 countries of the world. It flies to Canada, U.S, Brazil, Australia and New Zealand. In Europe, it serves France, Germany, Greece, Italy, Russia, England, Switzerland, Turkey and Malta. The airline carries passengers to destinations like India, Pakistan, Bangladesh, Maldives, Sri Lanka, Malaysia, Singapore, Thailand and Philippines in Asia and Egypt, Morocco, Sudan, Libya, Angola, Kenya, Mauritius, Uganda, Nigeria and Ghana in Africa.

International Finance & Capital Markets Essay Example | Topics and Well Written Essays - 6000 words

International Finance & Capital Markets - Essay Example The company has the desire to acquire China COSCO Holdings Company Limited, which is mainly a logistics and shipping supplier company. The plan for acquisition is evaluated in order to examine whether it will be a success for both the companies. Babcock International had been planning for expansion internationally for the past few years. However, they were targeting the Chinese market in particular. The acquisition plan has been in the negotiation stage and thus there is a need for providing the Board of Directors of Babcock International with recommendations from the financial director regarding the collaboration with COSCO. The cross border acquisition brings a number of issues like the exchange rate risk along with the cross border trade. The plan is evaluated by evaluating the solvency, liquidity and the profitability position of both the companies. The balance sheet of the companies is compared in order to make a decision regarding the collaboration plan. The recent acquisitions of Babcock International are also examined in order to evaluate the strength of the company and get an idea whether it is capable for the acquisition of COSCO. Introduction Babcock International Group PLC is an established company in United Kingdom which is the part of the European Union (EU). The European economy is the world’s largest importer globally in 2011 (16.4%). It is also the largest exporter in the world, exporting 15.4% of all the exports across the globe. Rules and regulations are very strict in EU which possesses restrictions to the companies at different levels of business. Thus it is important for Babcock to obey the rules and regulations of the country and take decision regarding the acquisition China COSCO. The EU also provides investors with a unique market for investment after passing the Markets in Financial Instruments Directive (MiFID) in 2008. Merger and acquisition is viewed as the change agent for any company. The action is taken for expanding or co ntracting the basic operation of the firm which is also known as corporate restructuring. There are different types of acquisition which includes the cross border, local country and home country acquisition. Babcock is panning for cross border acquisition as it is deciding to acquire China COSCO which is leading logistics and shipping Supplier Company in China. The acquisition plan of China COSCO by Babcock will be successful if the following conditions are fulfilled: 1) The creditors and the properties of China COSCO are protected by courts. 2) Babcock has clear knowledge regarding China COSCO. 3) The growth of China COSCO encourages rapid market penetration of China. 4) The entry barriers are considerably high. 5) The cultural difference between UK and China are low. 6) Babcock is relatively larger than size of China COSCO. 7) Babcock has the ability to take the risk of acquisition. 8) Babcock has experience of the local markets of China. 9) Babcock is quite late in entering China market (Clark, 2002) The above conditions are necessary to be fulfilled if the acquisition has to be successful. Babcock has a plan for entering the markets of China for a long time. The proposal of the acquisition is examined by evaluating the financial strengths of both the companies. The benefits of the investors are also concentrated upon. The negotiation

Consumer Personality Theories Essay Example | Topics and Well Written Essays - 1250 words

Consumer Personality Theories - Essay Example Horney classified individuals, on the context of child-parent relationship, as either:- Compliant Personality - one who desires to be loved, wanted, and appreciated by others. Aggressive Personality - one who moves against or competes with others, desires to excel and win admiration. Detached Personality - one who seeks emotional & behavioural freedom from others, desires independence, self-sufficiency and freedom from obligations. Cohen's Extension Study - In further extending Horney's classification, Cohen posited the relationship between the 3 orientations and consumer behavior. In the study, Cohen implemented a CAD scale (a Likert-type instrument of thirty-five items) measuring 15 items based on product usage, brand usage, and media preferences (Berkman and Gilson). Cohen's Hypothesis - Cohen propounded that consumers can be classified into:- Compliant - likely inclined to respond favorably to products enhancing social relations Aggressive - inclined towards products associated with status and successful images Detached - inclined towards products appealing to their independent nature 2.C. Trait Theory Trait theory proposes the use of traits - Allport defines traits as the attributes that make a person functional and identify the given person (Berkman and Gilson) - as the factors that construct personality and by which behavior is influenced. Berkman and Gilson indicated that there is no consensus as to a set of traits applicable to all individuals. The three assumptions of this theory: a. Assumes that individuals possess relatively stable behavioral tendencies b. People differ in... Social-psychological theorists assert that social factors ought to be considered the key determinants of personality (Engel and Blackwell). Karen Horney, a proponent of the social-psychological theory, further developed the theory through her taxonomy of personality orientation. Horney classified individuals, on the context of child-parent relationship, as either:- Cohen's Extension Study - In further extending Horney's classification, Cohen posited the relationship between the 3 orientations and consumer behavior. In the study, Cohen implemented a CAD scale (a Likert-type instrument of thirty-five items) measuring 15 items based on product usage, brand usage, and media preferences (Berkman and Gilson). Trait theory proposes the use of traits - Allport defines traits as the attributes that make a person functional and identify the given person (Berkman and Gilson) - as the factors that construct personality and by which behavior is influenced. Berkman and Gilson indicated that there is no consensus as to a set of traits applicable to all individuals. The three assumptions of this theory: With the adoption of the Big Five factor model of personality in recent years, congruity in regards to a set of common t